Consumers drive our business - all ages, backgrounds. Our future success depends on listening to their needs; understanding their expectations and ensuring we develop and deliver the very best products we can for them.

It means living up to their demands and earning respect and loyalty through integrity, consistency and understanding. Giving them choice and a guarantee of ethical, sustainable production.

• We put the consumer first on every agenda and are always willing to go the extra mile
• We actively encourage consumer engagement and feedback at all times
• We share consumer knowledge and insight wherever it may come from and what ever its implication might be
• We evaluate the consumer impact of all our decisions, making sure every action we take in balanced against their needs.
• We relate to our consumers in the manner in which they would wish.

No organisation can rest on its laurels - no matter how successful. Staying ahead for us means responding to consumers faster, investing as much as possible in product development and delivering an ongoing stream of new exciting products to consumers.

It also means seeking new, more efficient ways of doing all things across the business, constantly fine-tuning how we work together and looking for new approaches that could improve productivity, minimise waste and improve all our working lives.

• We ensure every agenda has new ideas as part of it and are passionate about developing people, process and product excellence
• We take time to think about what we are doing and how we could do things better
• We celebrate the idea - not just the success
• We understand and learn from failure, accepting that we can benefit from success and set back alike
• We respect processes that enable creativity and provide a supporting environment that actively encourages new ideas

Over the year's we have built an enviable reputation for category leadership, developing new ideas and delivering what we promise. It is not by luck that we are the UK's number 1 chilled dairy foods business.

But keeping that edge, building on that position and making sure we remain at the top of our game, puts demands on all of us. Furthermore, it's no longer a question of simply focusing on what we do now. Changing consumer demands, growing competition, new ways of working with customers and the opportunities created by global markets mean keeping that lead will be harder than ever in the future.

• We lead by example and work to the highest standards at all times
• We constantly challenge ourselves to be better and evaluate our contributions on a regular basis
• We have one vision, one purpose and are always prepared to challenge convention if this stops us delivering our best
• We measure success and set ourselves benchmarks and KPIs based on the highest standards
• We work together to resolve issues

Over the year's we have built an enviable reputation for category leadership, developing new ideas and delivering what we promise. It is not by luck that we are the UK's number 1 chilled dairy foods business.

But keeping that edge, building on that position and making sure we remain at the top of our game, puts demands on all of us. Furthermore, it's no longer a question of simply focusing on what we do now. Changing consumer demands, growing competition, new ways of working with customers and the opportunities created by global markets mean keeping that lead will be harder than ever in the future.

• We lead by example and work to the highest standards at all times
• We constantly challenge ourselves to be better and evaluate our contributions on a regular basis
• We have one vision, one purpose and are always prepared to challenge convention if this stops us delivering our best
• We measure success and set ourselves benchmarks and KPIs based on the highest standards
• We work together to resolve issues

None of actions exist in isolation. All our decisions impact on other individuals, our immediate community or the wider environment we all share. As an organisation it is essential we act responsibly in light of changing demands, laws and ethical requirements. At an individual level, we all have to be more aware of our actions than ever before.

• We have a responsibility to make high quality products that enhance our consumers' wellbeing and enjoyment. We also need to ensure everything we do has the same level of concern, attention to detail and consideration for others.
• We make all decisions as if we are here forever and always consider the long-term implications of our actions
• We live and breath our corporate responsibilities and always try to act in the spirit of these
• We take personal responsibilities for living up to our company values and driving these through out our day-to-day actions
• We work to high standards of integrity and ethics
• We always do what we say we will and promise only what we can deliver